12 Australian fashion brands you need to know about
Australian fashion has perhaps often been overlooked in favour of its European and American counterparts, however sartorial times have been changing over the last couple of years, in part thanks to a slew of celebrities endorsing up-and-coming Aussie designers – think Kendall Jenner and Emily Ratajkowski in Bec + Bridge, Beyonce and Blake Lively in Zimmermann.
Social media has also had a bit of a role to play, with Instagram hits such as the Realisation Par leopard print skirt and Ellery sandals shared by countless influencers. Scroll down for a few Australian fashion brands, new and old, that I’m excited about right now.
A lot of people think this is a US brand, but it was actually founded in Melbourne by Alexandra Spencer and Teale Talbot. It’s now an international success story with the likes of Alexa Chung and Kaia Gerber sporting the brand’s signature floral slip and wrap dresses. The good news is the brand now ships to the UK too.
Melbourne-based Nelson Made sandals are as chic as sandals get. You can shop from its latest arrivals on-trend arrivals (I love the woven slides) or design your own from its range of timeless classics such as square-toe sandals, choosing everything from the metal detail to leather colour.
Bec + Bridge
Bec + Bridge isn’t a new brand, it was launched 15 years ago in 2003. However thanks to the likes of Kendall Jenner, Hailey Baldwin and Dua Lipa wearing its party dresses, the brand has grown internationally over the past year. Look to it for contoured lines and sleek silhouettes in its party dresses, as well as a refined collection of chic separates in fresh and vibrant colour palettes.
Kym Ellery is one of the few Australian designers to not only have an international commercial success, but also show at Paris Fashion Week. Her luxury designs have been worn by Rihanna, Solange and Elle Fanning amongst others, and known for being sculptural yet easy to wear. Look out for the statement earrings too.
Founded in 1991 by sisters Nicky and Simone Zimmermann, the brand offers floaty floral designs worn by an army of celebrities, such as Beyonce, who loved one of the dresses so much that she posted several photos of her wearing it on her website. I also love the chic swimwear.
If you’re looking for a colourful, fashion-forward sandal, you’ve come to the wrong place. But if you’re looking for mega chic black sandals that will go with literally everything, then A.Emery designs are for you.
Camilla Franks launched the label in 2004 and has become known for her intricate hand painted prints which are inspired by her travels to various destinations around the world. The brand have garnered a cult celebrity following from the likes of Beyonce and Oprah to Georgia May Jagger and Miranda Kerr. The brand will also be hosting a pop-up store in Harrods from 11th October to 4th December, so you can see and shop the designs IRL.
Founded in 2013 by designer Michelle Aznavorian, the brand is known for its unique occasionwear that embraces femininity. It’s a firm favourite of A-Listers and supermodels alike, and devotees include Jennifer Lopez, Adriana Lima, Amber Valetta and the Hadid sisters.
Originally from Northern Ireland, designer Lee Mathews moved to Sydney and launched her label in 2000, presenting feminine, wearable clothing in muted tones. I love the easy separates and elegant dresses made of fabrics including silk, linen, wool and cashmere. It’s also launching its first brings and mortar store in the UK, inside Browns.
The brand has only been going since 2015, but it’s garnered quite a following thanks to its perfect summer dresses in light, flowing fabrics and bold prints.
No one does a flattering black bikini like Matteau and the swimsuits are equally good. Both come in classic colours such as camel and red, as well as more fashion-forward prints. Look out for the chic cover-ups too.
Having launched the business in London 2012, Rebecca decided to move back home to Sydney to launch locally with collections that very much focus on structured tailoring, precision cut separates, beautiful day to evening dresses and luxurious fabrications.
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